Creating a true sense of trust for a successful digital transformation

Last week, I was discussing the operationalization of artificial intelligence with a major retailer in Quebec, and the subject of data (and more specifically its quantity) quickly came to the heart of the conversation. Indeed, it is possible to create intelligent services without data (for example, a virtual agent), but it is impossible to complete one’s learning without data.

One question then arises: how to collect the necessary data in order to make the service intelligent? It’s not really a technical question, because it’s relatively simple to collect information. It’s a legal and ethical question. Just think of Cambridge Analytica in 2018 that led to a very onerous fine for Facebook earlier this summer. And that’s not the only example. I could mention names like Amazon, Apple, and Google that have been in the news lately for similar problems. Forbes magazine even published a post in October 2018 on the breakdown of public confidence with its giants of technologies that use information in a more or less transparent way.

Transparency is the key to success

So is there a way to collect this information without creating a scandal? The answer is yes. The secret ingredient is transparency.

As a company, we want (and I would even say we must) to collect data from our customers and even from our employees. The objective of this collection is often very valid: to provide them with better service. So why hide it?

People are generally willing to share their information if the end result is a better service. But to do that, they have to have confidence. So how do we build that trust? The answer lies in transparency and in data protection.

Creating a transparent and secure business

The proposed “Trust and Business Security” pathway of our Synergy project, was created to improve process security and transparency.

This course offers our clients the opportunity to develop a complete ecosystem for preventing threats and protecting information. This immune system for their organization offers tools & services to stop threats & secure processes. We also go further by enabling the development of intelligent assistants for fraud detection, event analysis and incident response orchestration.

In terms of transparency, we offer our customers to integrate technologies such as blockchain (blockchain) that allow you to offer your customers complete traceability of their transactions and give you the agility to offer a different and enriched experience.

Are you interested in the topic?

You’re interested in the topic of digital transformation and artificial intelligence, but you don’t know where to start. I invite you to contact me or follow us to learn more about our Synergy project. This will help you get started!

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