What is digital reinvention?

When I meet with clients or when I have the opportunity to give lectures on the subject, I mention the term digital reinvention to describe the 4th journey of our Synergy project. Almost every time, I get the same look and the same question: “Did you mean digital transformation?”. I always say: “No, it’s not the same thing”. I wanted to take a few lines today to introduce the distinction.

From a theoretical point of view, digital transformation is the improvement of a company’s products, processes and strategies by using new technologies. Digital reinvention is about creating new business models using digital technologies. Digital reinvention is usually the next step after a digital transformation in a traditional business.

From a practical perspective, digital reinvention is about creating new experiences (customer experiences and employee experiences) to maintain your competitive advantage and stand out. About a decade ago, the strategy advisers were telling their clients to take a “business strategy first and then enabling technology” approach. Today, it’s the other way around! Technology has to be at the heart of the strategy, and that’s the idea of digital reinvention.

The imperatives of digital reinvention

As I said earlier, the heart of digital reinvention is creating new experiences. The idea is to allow different interactions in your processes to create commitment and action. However, what exactly does that mean?

For my part, I like to summarize it by saying: “If technology wasn’t an issue, what would you do differently?”. The analysts describe it according to 7 drivers. At a high level, it consists of:

  1. Focusing on new ideas to create new business models that will foster a stronger relationship with clients.
  2. Finding new ways to work by making better use of data and enabling business agility.
  3. Developing new expertise by creating a network of expertise and unleashing the collective intelligence of your organization.

Are you interested in the topic?

You’re interested in the topic of digital reinvention and artificial intelligence, but you don’t know where to start. I invite you to contact me or follow us to learn more about our Synergy project

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The Synergy project: is your artificial intelligence roadmap ready?

Indeed, in today’s world, it is not possible to think about digital transformation without artificial intelligence. However, what does that mean? How can we operationalize artificial intelligence? This may sound like a simple question, but I have not met many companies that have been able to answer it. To answer this question, SIA and NextBlue created the Synergy project. This project, of which I am very proud, proposes a game plan to operationalize artificial intelligence. This is the secret ingredient that will allow organization to know what to reinvent to increase their agility. In order to enable our customers to achieve this agility, we have divided the roadmap into 5 levels: The first three levels provide the basis for a real digital transformation:
  • Level 1 – Multi-cloud Modernization – At this level, we are modernizing the various systems to make their data accessible and ready for use.
  • Level 2 – Intelligent Automation – We automate tasks that can be automated and deploy tools that present information in the right context to humans performing complex tasks.
  • Level 3 – Trust and Safer Business – We protect information and digital processes and improve transparency about their use to create a sense of trust among users.
Levels 4 and 5 allow the organization to reinvent itself and orchestrate everything that goes on in its organization to allow it to achieve agility with a big “A”:
  • Level 4 – Digital Reinvention – We are co-developing new business models to create better experiences (customers, employees, suppliers) that will allow the organization to stand out.
  • Level 5 – Decision and Orchestration – We use the maturity acquired in previous levels to develop tools to take the “best next good action” in relation to the various situations that arise within the organization.
Only NextBlue can propose a viable plan to operationalize artificial intelligence. We have both the tools (with IBM Cloud), the expertise (with our partners) and the methodology (with our Expressway method) to help you define your path to agility. You’re interested in the subject and you don’t know where to start. Or you already have an opinion on the subject and want to assess whether you are on the right track. Do not hesitate to contact us. Our unique approach will meet your expectations!

Interested in making AI functional at your organization?

Schedule your FREE 30 minutes consultation.